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Top 7 Most Popular Email Campaign Marketing Platforms

You can’t find a more effective marketing platform than email marketing these days!

It shouldn’t come as a surprise that the email has emerged as a key marketing platform recently. The developments made in marketing have basically guaranteed that it would happen.

And why would email marketing be an awesome choice?

  • First of all, it’s faster.
  • Then it’s also more convenient, with not much fuss.
  • This is also why it can be considered as the most prevalent and upcoming marketing strategy right now.

So how do you learn about the top email campaign marketing platforms? Why, you simply read on for the next minutes, that’s how!

The Advantage and Convenience of Emails

Emails are the online version of sending a letter. It has become one of the easiest ways to communicate with someone and certainly the most efficient.

  • Nowadays, we can see almost everyone using emails to ease their everyday life.
  • It is no wonder that people, especially the business world, has used this medium to their advantage.
  • We can see companies having success by using email campaign marketing to market their product to the general public.
  • There are some that did very well in using email marketing that they made a name for themselves solely on this reason alone.


Popular Email Campaign Marketing Platforms

1. iContact

This email marketing service has been given a top review by many websites for good reasons. iContact makes it possible for your business to be seen in many email boxes.

  • This means that people will be able to see your brand on a daily basis.
  • But iContact also lets you take a peek into stats about what people are most likely into or what are their interests.
  • Knowing these data will let you know the things you need to focus on and help raise popularity for your brand.

2. ActiveCampaign

ActiveCampaign is just like your other email marketing services. What makes it unique is how precise it is to your needs.

  • Some of these marketing platforms will only offer you a campaign service.
  • But ActiveCampaign actually lets you choose what type of campaign you want, such as auto-responders and RSS emails.
  • This means that you can make adjustments and not be worried that the service will not be able to provide you exactly what your business needs.
  • Another is that they offer you the ability customize your own signup forms.
  • You will not be limited to what your email campaign service provider gives, but you can be as flexible as you want to be.

3. AWeber Communications

Having an auto-responder feature for some email marketing services is a given and AWeber Communications has one of the best in the business.

Almost everyone will tell you that good marketing involves following up on your client’s emails.

  • But the AWeber auto-responder tool does this all for you as it will respond to the client’s email and if your customer has not responded yet, it will send an email following up on their response.
  • This can very efficient especially for companies who have a large audience they have to cater.

4. Benchmark Email

The right design is one of the main things that can make a customer stay.

This fact has been the focal point for Benchmark email services and they have made a name for themselves doing so.

  • They have hundreds of template designs which you can choose from. Each one has a unique and stylish layout which you can select.
  • Each design is specially made to cater different tastes and appeal to clients as best as they can.
  • If you are still new at this, then they have online learning resources which will teach you how to choose your template and when should specific templates be used as well.

5. MailChimp

MailChimp is quite popular with the masses because it is very simple to use.

Although it is a matter of opinion, various tests have shown that people find it very simple.

  • Why? MailChimp has a monkey on top of every page that is there to give you tips on how to navigate through the site.
  • Apart from the chimp with tips, they also have video guides, email marketing guides and a perceptive interface.

6. GetResponse

There are many people out there who do know how to do email campaign marketing. GetResponse has made it clear that they will teach newcomers in the scene on how the basics are done.

  • They have videos and articles which aid new people in making templates.
  • These tips can help appeal to customers through design.
  • Also, when you have made a few customers, GetResponse will save these contacts easily so that it will allow you to build rapport with your customers.

There is nothing more important for a business than loyal customers who are willing to commit to your service.

7. Constant Contact

Social media has been renowned as the best place to advertise new and fresh products. Constant Contact has taken this fact to their advantage.

  • They use many resources to make sure your email has a great reach.
  • These resources include Facebook and Twitter, which are two of the best places to advertise because they have so many users.
  • This means that there is more traffic and your chances of exposure are much higher.
  • This service is also good for people who are on a tight budget.
  • They have some of the most reasonable prices out there compared to other email campaign marketing platforms. They start at $20 a month which includes sending five hundred emails.
  • Higher prices are also equivalent to better services but they still retain fair and reasonable price ranges.

Choose the Best Email Campaign Marketing Platform

Nowadays, you can use many mediums to market your brand or product.

Unlike the old days, you have many things at your disposal to make sure your brand gains popularity.

  • The Internet, specifically email, has been at the very forefront of this.
  • With an email’s capability to be used on all mode of online communication and ease of usage, it is no wonder that companies make the effort to market their brand through this platform.

But you should also be careful when sending out email campaign to your subscribers as one single mistake can alter their perception of your brand.

With services that include unique apps that automatically update the client’s emails, you will be much more efficient.

Your specific needs will be met by precise customization setting to cater to your needs. With an option to teach you basics as well, it is no wonder that these services are at the top of their competition.

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