If you’re always on Facebook, it would be better if you can use the chance to promote your business.
Just imagine hitting two birds with one stone.
You can connect with the people close to you, and you can manage your page and get full force when it comes to marketing your brand online.
Sounds just about right, isn’t it?
Facebook is one of the best and practical places to try and create a paid ad without having to spend tons of money and time. This holds especially true for small business owners.
- This leading social media giant offers small business owners an easy way to start an ad campaign and show their content to targeted users of Facebook while they’re browsing through their timeline.
- Businesses have the option to create ads that direct new potential customers to a Facebook page while making sure that more users see a certain post and at the same time send them to an official website.
What is a Facebook Marketing Campaign?
Just like other pay per click campaigns, a business must set a budget regarding how much they are willing to spend over a period of time.
- Yes, it will cost you to get your name out there, but on average, the cost per click is less than $1 each, depending on your targeted audience.
- The great thing about this is that it is a lot easier to monitor than other complex pay per click marketing campaigns from search engines since they do not require a lot of everyday tinkering.
- They are also considerably less expensive than traditional media ads.
- When done properly, your Facebook ads can direct fans to your page and viewers to your website and more importantly, create new customers for you.
In the next few minutes, you will learn how you set up your own Facebook ad campaign:
1. Log in Using Your Personal Facebook Account
- Start by clicking the drop-down menu next to the Home button located in the upper right-hand corner of the main Facebook news feed page.
- There you will find ‘Create an Ad’, click on it and the site will take you to the page called Advertise on Facebook.
- Business do not actually need a Facebook page to advertise on it, but whoever is managing the advertising is required to have a personal account to make, manage and pay for the ads.
- However, these ads do not link to personal profiles.
2. Choose What to Advertise
After that, Facebook will want to know where your ad should link to. You have the option whether:
- to send the user to a different website;
- like your company’s blog;
- or direct users to an official Facebook page or other pages your company is promoting or affiliated with on Facebook like events or places
3. Have an Advertising Goal
Once you know where your ad links to, you should then determine what you want to accomplish.
- If you want to gain more social media presence by sending fans to a certain Facebook page, choose Get More Likes;
- If you want to promote certain contents on Facebook like a blog post or photo, choose Promote Page Posts;
- If your aim is to gain more traffic to a website, you should click See Advanced Options.
These things are worth experimenting with, but for the sake of tutorials this article will tackle on how to set up ads for your website.
4. Design Your Ad
Now, it is time to start designing your ad.
- A Facebook ad consists of a headline using 25 characters and a description using 90 characters, as well as a thumbnail photograph.
- Facebook has suggestions for these, but for a better ad, you should edit them to pique your intended audience’s interest. These can be edited every time so do not be afraid to try different things.
- The image thumbnail displayed on the site is 100 x 72 pixels, so be sure to choose a photograph that can still clearly be seen even when it is displayed at a smaller format.
- Facebook recommends having an image at least this size, but they do automatically resize the photo for you.
- Facebook has issued an arrangement of promoting guidelines related to what you can and can’t post. For instance, promotions can’t allude to a potential client’s financial status. Hence, before you make any duplicate, make sure to check the site’s advertising rules.
5. Target Your Audience
You can make sure that your ad reaches your intended audience by targeting specific users. You can target:
- by location;
- using specific zip codes;
- and their interests.
In the advanced options, you can categorize your audiences by:
- relationship status;
- college attended;
- spoken languages;
- or just those who like your page
Through trial and error, you will soon narrow down your target audience from the millions of Facebook users in the US alone. It is best to target specific decision-makers when making these ads.
6. Name, Budget and Schedule
You should then come up with a name for your campaign, set up a budget and then schedule.
- The name can be anything you want it to be. But if you want to be organized you should have a name that relates to whom you are targeting, something as simple as ‘young professionals’ can be effective if it keeps you organized.
- You then need to set up your budget on how much you are willing to spend. This can either be a lump sum of the how much you are willing to spend while the ad runs or you can set a daily budget.
- Payment can be per click, like Google’s PPC, wherein you will only pay once a Facebook user clicks on your ad. Or in some cases, it also can be per thousand impressions where you pay for every thousand people that see the ad.
- You can also set the ad to run continuously or through specific dates or time.
After your fist ad submission, Facebook will ask you for payment details. You can use:
- credit card;
- Facebook Ad coupon;
- or a direct debit and they are paid monthly.
Facebook will then hold your ad for about a day before they approve your content.
8. Monitor Your Campaign
Now that you have your campaign up on the site, you should follow its progress by using the Ads Manager tool.
- This is found on the left-hand side of your personal account. This is the page where you will find detailed information about the campaign, your budget, spending and time schedule.
- Clicking on an ad campaign will then take you to a different page with more information, such as charts and performance statistics.
- This is where you can take note of how many people viewed your ad, the number of clicks and click-through rates and how often it shows up on people’s news feeds.
- Two of the most crucial metrics are clicks, this is what you are paying for, and actions, which reveal how the users are interacting with your campaign.
9. Create a Report
You can get the reports from the Reports tab in the ads manager. These are HTML files or spread sheets that you can use to assess and compare different ads.
- This function gives extensive information that offers enterprise-level understanding into an advertisement campaign.
- For example, the demographics of individuals who are clicking on your promotions or the measure of time between when a client clicks on a promotion and hits like on a page.
Manage Your Facebook Marketing Campaign
If an advertisement is failing to meet expectations, change its properties by selecting the campaign it is under and then click on the ad. You can:
- alter the content;
- increase or decline your offer;
- or tweak the intended interest group
You can likewise utilize your successful advertisements as formats by clicking “Create a Similar Ad” in the editor. This will dispatch another Create an Ad page with settings that are pre-chosen.
Then that is it. You now have a live ad campaign on Facebook. Just do not forget to monitor it as time passes and you will see the many benefits it can bring in for your company.
You’re all set! Now, give it a try.