You must keep track of your site’s performance to know if it’s worth the trouble.
If it’s not doing what you expect it to, then why keep it?
But the good news is that it’s possible to know how clients are discovering your site, where they are originating from, and to what extent they stay in your site’s pages.
Want to know how this is possible?
Google Analytics is a website analytics tool that allows you to monitor your site’s performance. This tool generates detailed statistics about:
- your page’s traffic;
- sources of traffic;
- errors and many more
This is the tool that is used by most marketers and webmasters all over the world. According to studies, Google Analytics has over 80% share of all the analytic tools market and almost 50% of the websites all over the world use it to monitor site performance.
In the next few minutes, discover some of the things that are worth tracking in Google Analytics.
What are the statistics to track with Google Analytics?
1. Number of Visits
Your site’s traffic is probably the most important metric to keep track of.
- This will give you an idea of how your site is performing in your field and how popular it is. However, it is not recommended to look at it singularly.
- There are different factors that will undermine the volume of traffic you receive such as the quality of traffic and audience engagement among many others.
- Google Analytics displays data from the past 30 days by default. This is especially useful in studying your most recent pages and posts to see which ones are performing well and which ones are not.
2. Number of Pages Visited
The number of pages visited shows whether your pages deliver quality data that your guests are looking for or not.
- In case your guests leaves in the wake of checking out just one page, it may show an issue with your content.
3. Average Time on Site
The normal span of clients’ visit is another indication of your site’s performance.
- Audiences may stay shorter on news sites, since they only seek the most recent information.
- On the other hand, they may spend longer periods when browsing hotel websites for example, reading reviews, looking at rooms, descriptions and comparing prices of different hotels.
4. Bounce Rate
Bounce rate is the amount, expressed in percentage, of visitors who checked a single page on your site and stayed on it for about 30 seconds or less.
- Bounce rate is quite a complicated metric since it varies with every page.
- There are other pages that have very minimal information so it may be unrealistic for people to stay longer than 30 seconds.
- However, the main pages of your site should have a low bounce rate and not reach above 50%.
- Bounce rate is a key indicator that your page delivers quality content your audience is looking for. A good quality content attracts them to click through and explore your site even more, thereby reducing your site’s bounce rate metric.
- By analyzing your bounce rate, you will have an insight of your content’s performance as well. If your readers do not stay for long in a page, it may indicate that it does not contain the necessary information that they are looking for.
Goals can be used to track the results of your business. They can be set up to track any part of your website’s performance that includes conversions, leads, deals and many more.
- Objectives can be exceptionally fundamental, such as following the quantity of individuals who went by your purchase/shop page.
- However, you can likewise set your goals to track events like the quantity of individuals who arrived on your landing page and after that went to different pages on your site in order to estimate its conversion.
Keywords are another crucial metric nowadays ever since Google’s encryption of keyword data.
- Before it used to be one of the most critical pieces of data in Google Analytics showing which searches the visitors used to locate your site and which keywords led to most conversions and others.
- Today, as much as 87% of keywords are shown as ‘not provided’ but there are still some that show so you should refer to that report.
Finally, there are goals you want your visitors to complete. These include:
- signing up for newsletters and updates;
- inquiries about your services;
- purchasing products;
- and answering surveys among many others.
- These are conversions on your site and the report will show you how, when, and where it specifically occurred.
- Google Analytics is also capable of showing you if there is a problem. For example, you may be getting traffic but have no conversions in your site.
Tracking gives you better chances of improving your site!
To sum it all up, although metrics on your site can be quite complicated with a lot of them to keep track of, it is important that you still do.
The basic reports are enough for you to keep track of how your website is doing. By knowing the basics, you will get a feel of what works, what does not and what measures you can take to improve your site’s performance. As you go along you will learn how to use Google Analytics and maybe that website of yours can prove itself to be worth the money and trouble you spent on it.